from Bleacher Report:

Since the turn of the millennium, WWE has somewhat struggled building and establishing new stars. Whilst there have been some success, namely Cena, Batista and Orton, there have been numerous Superstars who the WWE have dropped the ball on. The likes of Mr. Kennedy and MVP should be prominent figures in the WWE right now. But they are not.

For whatever reason, WWE are seemingly unable to build Superstars the way they did in the late '90s. Instead of committing to a number of performers and pushing them appropriately, WWE have pushed numerous wrestlers only to halt their progress on a whim.

The following talents, although pegged as the future of the company, have been plagued by the dreaded “depush”: CM Punk, Jack Swagger, Drew McIntyre, Wade Barrett, Sheamus, Kofi Kingston, Evan Bourne, Dolph Ziggler and Daniel Bryan. That's a lot of guys to be pushed only to be depushed in the space of a year and this is a dangerous game for the WWE to play.

The audience will end up feeling ambivalent towards newly pushed talent as they will immediately question how relevant they will be four weeks from then.

The WWE needs to establish new stars as the audience demands something new. Unfortunately, recent history suggests this may be a struggle.

But there may be hope.

...

Let’s run through a number of potential shows WWE could experiment with in order to establish new stars.

How about a scripted "reality" show focused on an individual Superstar? One example that would have the potential to be great would be CM Punk. The show would follow Punk as he trains, badmouths his current opponent and preaches the straight-edge lifestyle to the public, subsequently getting in entertaining scenarios.

christ that sounds like the worst thing in the universe, oh my good lord

you couldn't pay me to watch that