from Bleacher Report:
After reluctantly purchasing the 2011 Extreme Rules pay-per-view and coming away fairly pleased, here are five things that would have made it that much better:
1. Announce All of the Matches
This aspect of the PPV setup is really frustrating. Someone needs to explain or demonstrate the benefits of not telling the viewers what will be on the card.
Does it create a better buyrate? Is the suspense intended to keep viewers buying even when they're not completely satisfied with the pre-purchase card, in hopes that others will compete (only to be inevitably disappointed at least some of the time)? Do they just not know what the plan is until literally that late?
Whatever it is, it doesn't seem productive and can be quite frustrating for the fan and potential viewer. Having names like Sheamus, Kingston, Big Show and Kane on the card surely would have increased the buyrate at least a bit. What was gained from keeping them off.
2. Make Layla Look Good (Since She's The One Sticking Around)
Michelle beat on Layla their entire match, only for Layla to get an out-of-nowhere pin that even surprised her out of her sleeve. If she is the one staying on TV, why not make her look better? Now, one diva is gone and the other one looks extremely weak.
more at Bleacher Report